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// ON DEMAND WEBINAR SERIES | 45 minutes 


Discover the Future of Streaming

Join this Webinar Series

Join Harmonic experts Mikel Darrigues and Jean Macher for a two-part webinar series designed to help you scale, monetize, and deliver exceptional streaming experiences.

 

In Part 1: The Economics of Video Streaming (On Demand)

Mikel breaks down how to balance performance and cost through smarter deployment models, hybrid streaming strategies, and real-world insights on total cost of ownership.

 

In Part 2: Innovative Monetization Strategies (On Demand)

Jean explores how to turn streaming success into measurable revenue through advanced advertising techniques like server-side ad insertion, AI-powered targeting, and dynamic, data-driven engagement.

Whether your goal is to optimize efficiency or boost ad yield, this series will equip you with the tools and strategies to thrive in today’s competitive video landscape.

Don’t miss the opportunity to learn how you can maximize ad yield and boost ad efficiency across OTT and CTV platforms.

 

The Economics of Video Streaming

ON DEMAND | 45 minutes

MikelDarrigues

Hosted by Mikel Darrigues,
Sr. Director, Streaming Solutions, Harmonic

 

In today’s competitive streaming landscape, success depends on finding the right balance between performance and cost. In this session, Mikel will break down the key economic factors shaping streaming deployments.

In this session, you’ll learn:

  • The different options for deploying video streaming services
  • How they compare from a total cost of ownership (TCO) perspective
  • The benefits of adopting a hybrid streaming approach
  • Insights from recent real-world hybrid streaming deployments
Watch Now
 

Innovative Monetization Strategies

ON DEMAND | 52 minutes

JeanMacher

Hosted by Jean Macher,
Sr. Director, Global SaaS Solutions, Harmonic

 

New advertising models are redefining streaming success. Jean will share practical insights on how CTV publishers can unlock new revenue for live inventory with advanced monetization strategies.

In this session, you’ll learn how to:

  • Maximize ad revenue with server-side ad insertion (SSAI)
  • Leverage AI-powered workflows for precise ad targeting & placement
  • Driving engagement through dynamic, data-driven ad experiences
Watch Now