As broadcasters look to deliver channels faster, cheaper and with fewer resources, media orchestration has become essential. Yet, the migration of the master control room (MCR) to channel-in-a-box (CIAB) and integrated channel playout (ICP)-based solutions is creating new workflow challenges for broadcasters and playout facilities. Best-of-breed tools that used to dominate MCRs — such as dedicated graphics and branding systems and switchers — have given way to integrated, software-based systems that can be difficult to use when handling live cut-ins, sporting events or scheduling mishaps.

In this ebook, learn more about the iMCR, such as:

• How can an ICP solution generate more revenue for broadcasters?

• Why is the migration of the MCR to a CIAB creating challenges?

• How has the MCR’s design transformed over the years?

• What is a hybrid iMCR and what are the benefits of using it?