As broadcasters look to deliver channels faster, cheaper and with fewer resources, media orchestration has become essential. Yet, the migration of the master control room (MCR) to channel-in-a-box (CIAB) and integrated channel playout (ICP)-based solutions is creating new workflow challenges for broadcasters and playout facilities. Best-of-breed tools that used to dominate MCRs — such as dedicated graphics and branding systems and switchers — have given way to integrated, software-based systems that can be difficult to use when handling live cut-ins, sporting events or scheduling mishaps.

  • How can an ICP solution generate more revenue for broadcasters?
  • Why is the migration of the MCR to a CIAB creating challenges?
  • How has the MCR’s design transformed over the years?
  • What is a hybrid iMCR and what are the benefits of using it?

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